Day 29: From California to the New York island

Along the indie publishing road, it's tempting to think that I must go it alone. The wheat fields are waving, the dust clouds are rolling--and I am traveling that lonesome highway on my own. After all, I make the decisions, hire the services, and set the deadlines.  Daunting, yes. But I've discovered that I kind … Continue reading Day 29: From California to the New York island

Day 21: Demographic Who?

So yesterday I mentioned that indie or not, book promotion is all on the author. This is my cue for sighing and hand-wringing. On the other hand, advertising is a skill like any other, right? Meaning that promotion--smart promotion--can be learned. The secret to effective sales is identifying the market. Who is buying my books? Today's prompt … Continue reading Day 21: Demographic Who?