Day 29: From California to the New York island

Along the indie publishing road, it's tempting to think that I must go it alone. The wheat fields are waving, the dust clouds are rolling--and I am traveling that lonesome highway on my own. After all, I make the decisions, hire the services, and set the deadlines.  Daunting, yes. But I've discovered that I kind … Continue reading Day 29: From California to the New York island

Day 28: Social Media, baby!

For today's indie author, social media is the only game in town. It's the most effective way to promote my books. Most of my sales are ebooks. And with a series? An eager reader can get the next book right away. It's kind of perfect for word-of-mouth impulse buying. See it, click it, read it. Shazam! … Continue reading Day 28: Social Media, baby!

Day 25: Specialization is for insects

What Robert A. Heinlein said: "A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch … Continue reading Day 25: Specialization is for insects

Day 21: Demographic Who?

So yesterday I mentioned that indie or not, book promotion is all on the author. This is my cue for sighing and hand-wringing. On the other hand, advertising is a skill like any other, right? Meaning that promotion--smart promotion--can be learned. The secret to effective sales is identifying the market. Who is buying my books? Today's prompt … Continue reading Day 21: Demographic Who?