Day 21: Demographic Who?

So yesterday I mentioned that indie or not, book promotion is all on the author. This is my cue for sighing and hand-wringing. On the other hand, advertising is a skill like any other, right? Meaning that promotion--smart promotion--can be learned. The secret to effective sales is identifying the market. Who is buying my books? Today's prompt … Continue reading Day 21: Demographic Who?

Day 20: Pride and Self-Publication

It's easy to forget how quickly the stigma of self-publishing has vanished. At the turn of the century--this century!--self-publishing was the domain of the vanity press and a few hardy souls willing to take the risk. And humble their pride... As print-on-demand technology became available, many small publishing houses sprang up. My first book series was … Continue reading Day 20: Pride and Self-Publication